C?) What is social media listening? O The process of monitoring the most popular followers. 0 The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry. O The process of monitoring consumer's spending habits. O The process of monitoring popular television shows. ('3 Which of the following are important when establishing a brand's tone ofvoice? O The brand's character, the brand's tone, and the brand's language only 0 The brand's purpose 0 The brand's tone 0 The brand's language 0 All of these options 0 The brand's character ? The "SMART framework" must be? O specific, measurable, attainable, relevant and time-based O smart, measurable, available, relevant and time-based O specific, marketable, accessible, relevant and time-based O smart, marketable, attainable, relevant and time-based@ CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM? 0 Radio 0 Social media advertising 0 Television 0 Magazine 0 Direct Mail