c. What is the appropriate research design to be applied in the below scenario? Justify your answer.(10 Marks)

Explain in terms of:

i) the purpose of the study.

ii) study setting.

iii) research strategy.

iv) time horizon.

v) unit of analysis.

Haji Khairulfizi, the owner of Fizzlynn Caf in Changlun, Kedah, is worried about his weak business leading to low profits. From his observations, he found that the caf was not strategically located causing the number of customers who came to his caf to be low despite offering quality food and service. He also felt there were other factors associated with his caf business. He requests you to conduct research to investigate this matter. Based on previous findings, other factors might relate to caf performance such as caf atmosphere, price of food, customer satisfaction, etc. besides the identified factors (location, food quality, and service quality).