Cacioppo and Petty (1982) created their own scale to measure the need for cognition. Discuss the original scale and the amended scale. You will have to do some research for this question. (Minimum of two paragraphs for the first post, One paragraph must explain the need for cognition scale and Elaboration Liklihood Model. You must use all sources provided to you including your text.

Also post an example of when you were persuaded using the central and perhipheral routes, and be sure to explain the Elaboration Liklihood Model.