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Cadbury is a massive company with a very elaborate range of products. One of its most famous seriesis the Dairy Milk, Dairy Milk Fruit n

Cadbury is a massive company with a very elaborate range of products. One of its most famous seriesis the Dairy Milk, Dairy Milk Fruit n Nut, Dairy Milk Silk and Dairy Milk Bubble which was started inyear 1948. To ensure the maximum reach of chocolate to the target audience the company introduced5 Star Crunchy and 5 Star Fruit & Nut in 1969 and Perk chocolate in 1996. The company is verystrategic and found that a group of customers not getting involved with the brand for the chocolatecategory whereas Dairy Milk Cocoa powder is well accepted for baking purpose. Cadbury Bournvitawas launched in 1948 which is one of the oldest brands in category of health drinks.a) Based on the Brand product portfolio concept, write down the right portfolio for Cadbury? (3 marks)b) Based on the Brand Pyramid Resonance, on which stage the company is following?

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