Cadbury is a massive company with a very elaborate range of products. One of its most famous series is the Dairy Milk, Dairy Milk Fruit n Nut, Dairy Milk Silk and Dairy Milk Bubble which was started in year $1948.$ To ensure the maximum reach of chocolate to the target audience the company introduced $5$ Star Crunchy and $5$ Star Fruit & Nut in $1969$ and Perk chocolate in $1996.$ The company is very strategic and found that a group of customers not getting involved with the brand for the chocolate category whereas Dairy Milk Cocoa powder is well accepted for baking purpose. Cadbury Bournvita was launched in $1948$ which is one of the oldest brands in category of health drinks.

a$)$ Based on the Brand product portfolio concept, write down the right portfolio for Cadbury? $(3$ marks$)$ b$)$ Based on the Brand Pyramid Resonance, on which stage the company is following? $(3$ marks$)$