Cajemp Inc. is a real estate developer that has been in the market for several years. Most real state developers are now constructing their projects using concrete blocks because they are aore durable and easier to lay out when compared to traditional brick and mortar. Cajemp, owever, has been reluctant to use concrete blocks because its brick$-$and$-$mortar houses have old well so far. It will continue to sell the same even if new competitors and better products ater the market. Which of the following concepts is illustrated in this scenario?

Strategic dissonance

Competitive inertia

Competitive advantage

Strategic alliance