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Calculate Customer Lifetime Value 1 ) ?If a typical restaurant customer visits the restaurant once per month and spends $ 3 0 ?per visit over

Calculate Customer Lifetime Value
1 ) ?If a typical restaurant customer visits the restaurant once per month and spends
$ 3 0 ?per visit over an average lifetime of 1 0 ?years, what is the average customer
lifetime value?
2 ) ?Based on the following info, please calculate CLV .
Average spending per visit
( $ )
Visits Per week Life span ( years ) *
Customer 1 1 0 2 2 0
Customer 2 1 5 3 1 5
Customer 3 2 0 1 1 0
Customer 4 1 0 4 2 5
Customer 5 3 0 2 1 8
Average
* 1 ?year = 5 2 ?weeks
Customer Lifetime Value ( CLV ) =
If the profit margin is 2 5 % , ?CLV in profits =

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