Question
Calculate ROI Total Facebook visits from campaign = 1000 Landing page conversion rate = 10 % Close rate (percentage of customers who purchase after landing
Calculate ROI Total Facebook visits from campaign = 1000 Landing page conversion rate = 10 % Close rate (percentage of customers who purchase after landing on webpage) = 50 % Lifetime customer value = 1500 $ (How much a customer spends on average) Total ad spend = 1000 $ Total ad costs = $ 700 Calculate ROI?
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Finance Capital Markets Financial Management And Investment Management
Authors: Frank J. Fabozzi, Pamela Peterson Drake
1st Edition
0470407352, 978-0470407356
