Question
Calculate the CRI and the market leakage for a fungal over the counter treatment. Given the statistics presented below, how would you modify the campaign
Calculate the CRI and the market leakage for a fungal over the counter treatment. Given the statistics presented below, how would you modify the campaign or the reaching the market (marketing) strategy in order to improve the CRI?
| Exposed to the campaign at least once | 30% |
| Aware of the product | 40% |
| Comprehend the ad | 90% |
| Positive attitude towards the product | 70% |
| Intend to buy | 30% |
| Buy the product | 90% |
Can you help me to solve it?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Answer Sure lets break down the calculation of CRI Customer Response Index and market leakage and th...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Organic Chemistry
Authors: Graham Solomons, Craig Fryhle, Scott Snyder
11th edition
1118133579, 978-1118133576
