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Calculate the cross-price elasticities of demand for both Sony and Microsoft. Interpret these elasticities, and explain whether one company has more brand loyalty than the
Calculate the cross-price elasticities of demand for both Sony and Microsoft. Interpret these elasticities, and explain whether one company has more brand loyalty than the other? Explain the dependence of one company's sales on the other's pricing behavior. Do these elasticities indicate that customers are very willing to switch between consoles
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