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Calculate the Customer Lifetime Value for the average Starbuck's customer given the following information. Use the 3-step method. average spent per week = $24.30 lifetime
Calculate the Customer Lifetime Value for the average Starbuck's customer given the following information. Use the 3-step method.
average spent per week = $24.30
lifetime of average customer = 20 years
profit margin = 21.3%
retention rate = 75%
discount rate = 10%
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