Calculate the lifetime value of an account that spends $25 per ticket on a 30-game plan. The account has four tickets and spends an average of $15 per game on ancillary items. Assume the account stays active for 5 years.

Explain Weiner’s three key constructs: interaction intensity, mutual disclosure, and cooperative intentions. Apply each of those constructs to customer loyalty and lifetime value.

Construct	Explanation	Customer Loyalty	Lifetime Value
Interaction Intensity
Mutual Disclosure
Cooperative Intentions

Answer rating: 100% (QA)

To calculate the lifetime value of the account we can break it down into a few components We have the spending on the tickets the ancillary items and the accounts activity over five years Spending on ... View the full answer