Question
Calculate the lifetime value of various market segments for Red Lobster below. After assessing the lifetime value of all customers in the market segment, you
Calculate the lifetime value of various market segments for Red Lobster below. After assessing the lifetime value of all customers in the market segment, you should decide which segment would be most profitable to target. According to the results of CLV analysis, which segment should you target? (Note that n denotes the number of customers in a segment) Experientials (N=1,000,000) CLV of an average customer: $5,700 Indulgents (N=1,100,000) - CLV of an average customer: $5,400 Traditionalists (N=900,000) - CLV of an average customer: $3,400 Electics (N=850,000) - CLV of an average customer: $6,200 Frugals (N=1,500,000) - CLV of an average customer: $3,900
ANSWER CHOICES:
Experientials
Indulgents
Traditionalists
Electics
Frugals
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