Calculate the maximum wholesale price that the Rogue Outdoor can afford in order to earn a 30% profit margin on the sale of its hiking shoes if:

$100 MSRP

Using the variable and fixed costs in the previous problem

(Note: the simple formula in the textbook fails to take into account the fixed costs per unit)

Previous Problem: Avg per unit variable cost per unit $50 (wholesale price for hiking shoes)

Total fixed cost assigned to hiking shoes: $36000

Avg per unit revenue of hiking shoes: $100