Calculate the NPV

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Incremental Research 35 35 Incremental Special Marketing 25 25 25 25 25 Growth 2% -50% 2% 2% 2% 2% 2% 2% 2% 2% -50% -50% -50% 214.77 New Sales Marginal Sales (New Sales - Original Sales 0.00 49.40 New Cost of Sales Marginal Cost of Sales 0.00 New Direct Marketing 57.99 57.99 59.15 29.57 14.79 7.39 0 0 0 0 0 0 0 0 Old Direct Marketing Marginal Direct Marketing 0.00 New G&A 8.59 Old G&A 8.59 8.76 4.38 2.19 1.10 0 0 0 0 0 0 0 0 Marginal G&A 0.00 Marginal Cash Flow pre Tax Marginal NOPAT (60.00) (40.80) NPV