Calculate the projected average revenue per cardholder if Aplen targets the Middle Class, Affluent, and Most Affluent segments:

Table A Net Revenue Impact Estimates, 2007 Revenue per Cardholder

Segment Annual Income () Interest Revenue () Other Revenue () Annual Revenue ()

Middle Class 3,000-4,500 37.13 23.50 60.63

Affluent 4,500-6,000 86.63 36.75 123.38

Most Affluent 6,000+ 148.50 61.25 209.75