Calculate the Reach and Frequency using the following numbers: 2 POINTS

NOTE: You need to show the calculation to get full points

• The CHOBANI YOGURT product launch campaign delivered 71,164,000 Women 25-54 Gross Impressions or counting duplication
• A total of 39,580,136 Women 25-54 were exposed to the campaign at least one time or without duplication
• The Universe of Women 25-54 is 116,820,000

QUESTIONS:

• What was the Reach of Women 25-54? ________________
• What was the Average Frequency? ________________