Calculate total contribution at dealer pricing Calculate total contribution at distributor pricing Vickers benefit from distributor pricing over dealer pricing Price Paid by End-users OEMs Dealers Distributors Example Suggested List Price $100 List Price less 35% $65 List Price Less 38% $62 List Price Less 48% $52 $3.7million purchased at dealer pricing of $62 = 59,677.42 $3.7 million purchase at distributor price = 71,154 What is the total contribution of both