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Calculating the projected revenue for an artist is an important step in the music licensing agreement process as it will help the client understand
Calculating the projected revenue for an artist is an important step in the music licensing agreement process as it will help the client understand the revenue they can expect to achieve year-on-year, as well YouTube's share of the revenue. For the purposes of this task, assume the average revenue per thousand (RPM) views on YouTube is USD$7.00 - meaning the average income for each video is USD$7.00 per thousand views. Please also assume that YouTube takes a 20% share of the revenue. Please take the following steps: Step 1: Download the album performance forecasting spreadsheet template that can be found in the resource section of this task. Step 2: Calculate the year-on-year growth rate (%) of Alaska Hunter's self-titled album, 'Alaska Hunter (Deluxe)' based on the data from Task 1. Calculate the difference between the performance of 'Alaska Hunter (Deluxe)' in 2017- 2018, and 2018-2019. Step 3: Download the spreadsheet that contains the total number of views that the Alaska Hunter's latest 2020 album titled 'Cold Shoulder' has had to date. Step 4: Using the calculations of the year-on-year growth rate (%) of Alaska Hunter's self-titled album, 'Alaska Hunter (Deluxe), calculate the forecasted views and forecasted revenue generated by the artist's most recent album titled 'Cold Shoulder' in 2020, 2021 and 2022. Step 5: Calculate YouTube's 20% share of the revenue generated by the artist's most recent album titled 'Cold Shoulder' in 2020, 2021 and 2022. Please include your research and analysis in the following template excel spreadsheet.
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