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Calculator Pricing Strategy, Sales Variances Eastman, Inc., manufactures and sells three products: R, S, and T. In January, Eastman, Inc., budgeted sales of the following.

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Pricing Strategy, Sales Variances

Eastman, Inc., manufactures and sells three products: R, S, and T. In January, Eastman, Inc., budgeted sales of the following.

Budgeted Volume Budgeted Price
Product R 108,800 $25
Product S 161,700 20
Product T 23,700 20

At the end of the year, actual sales revenue for Product R and Product S was $2,580,600 and $3,296,500, respectively. The actual price charged for Product R was $23 and for Product S was $19. Only $9 was charged for Product T to encourage more consumers to buy it, and actual sales revenue equaled $565,650 for this product.

Required:

1. Calculate the sales price and sales volume variances for each of the three products based on the original budget.

Sales price variance Sales volume variance
Product R $ $
Product S $ $
Product T $ $

2. Suppose that Product T is a new product just introduced during the year. What pricing strategy is Eastman, Inc., following for this product?

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