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Caldwell Supply, a wholesaler, has determined that its operations have three primary activities: purchasing, warehousing, and distributing. The firm reports the following operating data for

Caldwell Supply, a wholesaler, has determined that its operations have three primary activities: purchasing, warehousing, and distributing. The firm reports the following operating data for the year just completed:

Activity Cost Driver Quantity of Cost Driver Cost per Unit of Cost Driver
Purchasing Number of purchase orders 1,120 $ 162 per order
Warehousing Number of moves 8,100 31 per move
Distributing Number of shipments 620 92 per shipment

Caldwell buys 101,200 units at an average unit cost of $11 and sells them at an average unit price of $21. The firm also has fixed operating costs of $251,200 for the year.

Caldwells customers are demanding a 11% discount for the coming year. The company expects to sell the same amount if the demand for price reduction can be met. Caldwells suppliers, however, are willing to give only a 3% discount.

Required: Caldwell has estimated that it can reduce the number of purchase orders to 800 and can decrease the cost of each shipment by $15 with minor changes in its operations. Any further cost savings must come from reengineering the warehousing processes. What is the maximum cost (i.e., target cost) for warehousing if the firm desires to earn the same amount of profit next year?

Maximum Cost: ____

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