California Pizza Kitchen has developed a new brand of frozen lunches to compete with the well-established brands. It probably should use a marketing mix of:

a

intensive distribution, price cutting, reminder advertising, and a "pull" policy.

b

selective distribution, skimming pricing, selective demand advertising, and a "push" policy.

c

intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy.

d

selective distribution, penetration pricing, pioneering advertising, and a "push" policy.

e

exclusive distribution, skimming pricing, and persuasive advertising.