Question
California Pizza Kitchen has developed a new brand of frozen lunches to compete with the well-established brands. It probably should use a marketing mix of:
California Pizza Kitchen has developed a new brand of frozen lunches to compete with the well-established brands. It probably should use a marketing mix of:
a
intensive distribution, price cutting, reminder advertising, and a "pull" policy.
b
selective distribution, skimming pricing, selective demand advertising, and a "push" policy.
c
intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy.
d
selective distribution, penetration pricing, pioneering advertising, and a "push" policy.
e
exclusive distribution, skimming pricing, and persuasive advertising.
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