Callie Hi again. I've recently been assigned a project that uses shopping ads, but I'm not super familiar with them. What key components of shopping ads have the biggest impact on ad performance? Shopping ads are new for me as well, but l've learned that keywords are the most important thing to pay attention to. Shopping ads are new for me as well, but l've learned that they need to feature high-quality images that showcase the product, and optimized product title, a call to action, and Select the best response. customer reviews. Brock Hey, I understand shopping ads can be expensive if they aren't done correctly. So, what's your strategy? What are you going to focus on? I'll mostly focus on A/B testing. This way, I'll be able to see what performs well without making any significant changes to the campaign. Select the best response. I'm going to try and subdivide my groups based on similar bids and use negative keywords. Subdividing the products and creating and organizing those groups so the right bids and negative keywords work together. Ali What are shopping ads all about? I must've missed an entire section during my university study or something because I've never heard of these before. I don't think shopping ads get as much attention, if any, compared to search and display ads, so that's probably why you aren't familiar with them. Shopping ads are ads that contain copious product information and drive a consumer to make a purchase. I don't think shopping ads get much attention, if any, compared to search and display ads. That's probably why you aren't familiar with them. Shopping ads contain lots of text to help a consumer know more about the product. I don't think shopping ads get as much attention, if any, compared to search and display ads, so that's probably why you aren't familiar with them. Shopping ads are ads that allow a user to access a shop's website via the product link