Cambridge Dictionary says "greenwashing" is designed "to make people believe that your company is doing more to protect the environment than it really is." Companies sometimes spend more time and money on marketing their products or brand as "green" rather than actually doing the hard work to ensure that it is sustainable.

Apply moral framing in descriptive ethical theories to discuss the case of Coca Cola's plant bottle.

Reference:

https://www.bbc.com/news/business-51197463