Campaign goals- Discuss in detail the goals of your campaign for the small to medium business you selected in Part A. Examples of goals include improving brand reputation, increasing brand presence, optimizing brand positioning, increasing traffic, increasing prospect pipeline, and more.

Content plan/Branding and Messaging- Discuss the marketing materials you will produce for Part C including the marketing channel utilized and the content details of your marketing campaign. Please consider distributing more than 2 marketing materials on various channels for a full campaign.

Timeline for delivery- Discuss the timeline for delivery of different marketing pieces on various channels.

Marketing activities- Detail other marketing activities that will be included in the timeline besides campaign materials such as in-person events, public relations efforts, and more.

My choice for Part A is a small local lunch shop. They mainly sell side dishes on a selection basis and provide event catering services. There are some competing restaurants in the local area, but since it is a small town, the market itself is not large at the moment, and most of the customers are locals. Identify the goals they should pursue and the market channels they have, then answer the question above. Please comment if you need additional information. Thank you.