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Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign) Advertising Strategy Based on the #InThisTogether campaign, Discuss the Communication objective Discuss how Air Asia will be introducing the brand

Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)

Advertising Strategy

Based on the #InThisTogether campaign, Discuss the Communication objective

Discuss how Air Asia will be introducing the brand to the target market.
Include setting the targets for communication.

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