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Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign) Advertising Strategy Based on the #InThisTogether campaign, Describe the influence of social media on the consumer decision process. Discussing how

Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)

Advertising Strategy

Based on the #InThisTogether campaign, Describe the influence of social media on the consumer decision process.

  • Discussing how social media can help with consumer choices.
  • A comparison of platforms with the target audience and demographic will be taken into consideration.
  • The current state of Air Asia's influence on social media on consumer decision process.

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