Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)

Advertising Strategy

Based on the #InThisTogether campaign, Describe the role of advertising and promotion in Air Asia's integrated marketing program.

• This part will be discussing the introduction to how advertising and promotion work and how it helps Air Asia.
• Start off with the introduction of advertising and promotion in Air Asia.
• Then proceed on to conduct a mini comparison between airlines in terms of the Integrated marketing programs.
• The pros and cons will also be discussed in terms of Air Asia only.
• Lastly, will be a strategy to improve the advertising and promotion in Air Asia.