Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)

Direct Marketing

Based on the #InThisTogether campaign, Describe the main goal of direct marketing in boosting Air Asia.

• Describe the clear motive of using Direct Marketing.
• Describe how the goal can be altered to achieve a maximum boost in Air Asia.
• The pros and cons will weigh in the current goal and the altered goal to achieve.