Campaign Link: https://www.airasia.com/aa/covid-19/en/gb/inthistogether.html (#InThisTogether Campaign)

Direct Marketing

Based on the #InThisTogether campaign, Describe the role of Direct Marketing in Air Asia.

• The introduction of Air Asia and Direct Marketing.
• To provide some idea on where Air Asia is standing at the moment.
• The state of Direct marketing exposure in Air Asia.
• The room for improvement with the pros and cons of the current and improved strategy.