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Campaign Overarching Goal is........... Increase Fall 2023 online sales over last Fall online sales 2022. (Sept. 1 - Nov. 30) Budget: $25,000. Background (mock) Data

Campaign Overarching Goal is........... Increase Fall 2023 online sales over last Fall online sales 2022. (Sept. 1 - Nov. 30) Budget: $25,000. Background (mock) Data from prior year: (you are not obligated to specifically use this data in your objectives, but you may want to. You can also use this data a background to give you ideas for your campaign. 2022 Online Sales (website Sept. 1 - Nov. 30, 2022) Memberships $ 25,000 Fall Passes $ 16,000 Symphony Series $ 24,000 Facility Rentals $ 25,000 Total Website Sales $90,000 2022 Website Stats (Sept. 1 - Nov. 30, 2022) Total Users 66,785 Total Sessions 107,234 Avg Pages/Session 1.76 Avg Duration/Session 0:58 ADVT8141F21 Assign3 Digital Marketing Campaign Proposal 20% 1.Website

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