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Campbell Soup Company (CPB) is a U.S. manufacturer and marketer of high-quality, branded food and beverage products. In 2018, CPB announced its vision to be
Campbell Soup Company (CPB) is a U.S. manufacturer and marketer of high-quality, branded food and beverage products. In 2018, CPB announced its vision to be a leading snacks and simple meals company, with a portfolio of best-in-class products and brands, and to pursue increased, multi-year cost savings initiatives. CPB provides selected financial data for fiscal year 2019: 377 From the Income Statement (In million dollars) FY 2018 FY 2019 Net sales $ 7,890 $ 8,700 Costs and expenses Cost of goods sold 4,734 5,394 Sales and marketing 902 Administrative expenses 654 R&D expenses 111 110 Other general expenses 457 422 Total cost and expenses 6,707 7,482 Operating income $ 1,184 $ 1.218 From the 2019 Balance Sheet (In million dollars) Beginning Ending Cash $ 319 $ 226 Accounts receivable, net 605 783 Raw materials inventory 244 Finished goods inventory 525 Other current assets 74 Plant assets, net of depreciation 2,454 3,233 Intangible assets, net of amortization 3,233 8,776 Other assets 139 224 Total assets $ 7,726 $14,161 855 550 589 86 9. (5 points) State whether you agree or disagree with the following, independent interpretations of CPB's - 2019 strategic profitability analysis results. Briefly explain in the context of the specified product. a. A favorable revenue effect of growth for the ready-to-eat Coconut Curry with Chicken Soup product resulted from an increase in demand for this product. b. A favorable cost effect of growth for the canned Chicken with Noodle Soup product resulted from an increase in output sold for this product. c. A favorable revenue effect of price recovery for the boxed Tomato Roasted Garlic Bacon Soup product resulted from an increase in output price. d. An unfavorable cost effect of price recovery for the canned Creamy Chicken with Dumpling Soup product, which belongs in the simple meals category of products, resulted from an increase in price per unit of input. e. A favorable cost effect of productivity for the ready-to-eat Slow Kettle Style Soup product resulted from obtaining lower quantity of output per unit of input
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