Question
Campbell soup is the leading brand in the ready made soup market with 80% market share. In order to continue to grow, it needs to
Campbell soup is the leading brand in the ready made soup market with 80% market share. In order to continue to grow, it needs to make people consume more soup. how can the company achieve this objective.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
