Campbell Uses Technology to Reach out to the Younger Generation Soup. Canned soup. It's been around for ages. What could be said about it that hasn't been said? What could be done to improve soup that hasn't already been done probably when your grandparents were in school? Soup companies still find room for improvement. Your grandparents may not have cared about using less salt, but you do. Other opportunities for improvement, however, may not involve the product itself but the business processes used to produce and distribute it. Information systems can do a great deal to improve business processes. The challenge a company faces today is to find those opportunities for improvement. These opportunities are not in the same places that senior managers looked for them a decade or two ago Joseph Spagnoletti, senior vice president and CIO of Campbell's Soup, is the person who must figure out how to improve business processes at Campbell's. His challenge is to find opportunities for improvement and take advantage of them. Spagnoletti needs to select the most effective software applications for managing basic business processes, such as maintaining the quality of products, fulfilling orders, and shipping. "The goal is to get the best outcome, for the lowest cost at the fastest speed, with the least amount of risk," says Spagnoletti. To achieve this goal, Campbell's CIO turned to cloud services that allow companies to spend le on buying and maintaining hardware. In 2013, he cut the amount of money he was spending to maintain the company's back-office hardware and software by 80 percent. Back-office software consists of the applications, such as accounting and inventory management, that do not interface with the customers. He invested these funds in consumers and innovation