CAMPUSEATERIES In 2019, Karen Weathers, of UTech, Jamaica started Campus Eateries, a small lunch shop on campus, selling hotdogs and burgers. The business grew quickly. The hotdogs became so popular and profitable that Campus Eateries was soon known for their hotdogs across campus. Although the hot dogs and burgers were mainly made of pork. Karen noticed that there was a high concentration of Rastas and 7th Day Adventist students. Campus Eateries is considering adding new products such as smoothies and natural juices to the product mix but realized that when introducing new products, there is a new product development process that the business should use. As a marketing strategy, Campus Eateries was considering partnering with the new Krispy Kreme doughnut establishment which was recently opened in St. Andrew. This strategy was based on the knowledge that some students were from families with high incomes and as such they would welcome buying these high-cost donuts. Although the donuts were sweet and could lead to much weight gain, it was apparent that some people buy these products as a lifestyle or simply to be seen as a "part of the trend crowd." With the reopening of campus to face to face teaching classes, Campus Eateries know that they can cater to students who want a healthy lifestyle. This they could do by making vegetarian burgers and hot dogs. QUESTIONS 1. Outline the consumer buying decision process for a customer who will be patronizing Campus Eateries, Your answer should be relevant to a student on campus. (11 marks) 2. Give two reasons why this information is important to Campus Eateries? (4 marks) 3. Identify two bases of segmentation that Campus Eateries could use to better serve its customers. (5 marks) 4. Outline the criteria that Campus Eateries would use to determine if it has effectively created the segments. (5 marks) ANSWER ALL QUESTIONS