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Can a company be both B2B and B2C at the same time with the same products? Which approach is the most profitable? Which has the
Can a company be both B2B and B2C at the same time with the same products? Which approach is the most profitable? Which has the longest sales cycle? What are the risks of focusing on one side vs the other?
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A Company as Both B2B and B2C Same Products Yes a company can absolutely be both B2B businesstobusiness and B2C businesstoconsumer with the same produ...
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
