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Can a company report negative free cash flow and still be highly valued by investors; that is, could a negative free cash flow ever be

  1. Can a company report negative free cash flow and still be highly valued by investors; that is, could a negative free cash flow ever be viewed optimistically by investors?
  2. Discuss three Financial Ratios which would be helpful in assessing the financial strength of a Fortune 500 company of your choice.
  3. The companys auditors will work hard to attest to the value of the cost of goods sold but because it is a summary number, it is not useful for internal decision-making. Do you agree with that statement? Why or why not?

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