Question
Can a firm successfully change its positioning? Describe some historical situations where firms have changed their positioning and discuss the results and outcomes.
Can a firm successfully change its positioning? Describe some historical situations where firms have changed their positioning and discuss the results and outcomes.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
