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can anyone help me to solve this? P6.3 (LO 2), AN Service The Harbour Inn is a restaurant in Sydney. It specializes in pub grub
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P6.3 (LO 2), AN Service The Harbour Inn is a restaurant in Sydney. It specializes in pub grub meals in a moderate price range. Paul Weld, the manager ul Harbour, has determined that during the last 2 years the sales mix and contribution margin ratio of its offerings are as follows. Percent of Total Sales 15% 50% Appetizers Main entrees Desserts Beverages Contribution Margin Ratio 50% 25% 50% 80% - 10% 25% Paul is considering a variety of options to try to improve the profitability of the restaurant. His goal is to generate a target net income of $117,000. The company has fixed costs of $1,053,000 per year. Instructions a. Calculate the total restaurant sales and the sales of each product line that would be necessary to achieve the desired target net income. b. Paul believes the restaurant could greatly improve its profitability by reducing the complexity and selling price of its entrees to increase the numbe of clients that it serves. It would then more heav- ily market its appetizers and beverages. He is proposing to reduce the contribution margin ratio on the main entrees to 10% by dropping the average selling price. He envisions an expansion of the restaurant that would increase fixed costs by $585,000. At the same time, he is proposing to change the sales mix to the following. Percent of Contribution Total Sales Margin Ratio Appetizers 25% 50% Main entrees 25% 10% Desserts 10% 50% Beverages 40% 80% Compute the total restaurant sales, and the sales of each product line that would be necessary to achieve the desired target net income. c. Suppose that Paul reduces the selling price on entrees and increases fixed costs as proposed in part (b), but customers are not swayed by the marketing efforts and the sales mix remains what it was in part (a). Compute the total restaurant sales and the sales of each product line that would be nec- essary to achieve the desired target net income. Comment on the potential risks and benefits of this strategy Step by Step Solution
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