CAN ANYONE HELP ME WITH THIS?!?

The CE Global is a chemical company based in Columbus, Ohio. Several years ago, a citizen environmental group from Kentucky began complaining about the health hazards they claimed were being carried downstream from the processing facility of CE Global across the state border in Ashton, West Virginia. Several small towns along the river in Kentucky had been affected by the pollution. They brought in health specialists to support their claims that pollutants from the river were causing serious health problems in these towns.

An independent study conducted by the state of West Virginia concluded that while the residents of these towns did experience higher-than-normal levels of a number of types of cancer, there is no proven link between these diseases and the chemicals from CE Global.

The management of CE Global is considering to replace/upgrade an existing filtering system. To put in a new system would cost millions and would close the plant for months.

Almost half of the workers in this community work at CE Global. Closing the plant for even a few months not only would cause extreme financial hardship but also would threaten the existence of many local businesses. Understandably, the unions at the company are totally opposed to any actions that might hurt their members. Especially since none of the pollution charts have been proven.

The citizens environmental group from Kentucky is threatening to cooperate with a 60-minutes-type program that is going to develop an expose of the situation on national television. If it gets to that point, it might not matter that there is no proof that the chemicals from CE Global cause the diseases found in the Kentucky towns.

1. Who are the stakeholders in this specific scenario?
   • Who are market stakeholders?
   • Who are non-market stakeholders?
2. What are their interests or concerns?
   • Look at Exhibit 1.B, Column (2) on page 16-17 for an example.
3. What kind of power (voting, economic, political, legal, and informational) do they have?
4. How can stakeholders influence the company?
   • Who have the most influence (power) over the decision making of company management?
   • Who have the least influence (power) over the decision making of company management?
5. Who may be impacted by the companys decision?
6. Who will support the companys project of replacing the filtering system?
7. Why can obstruct the companys project of replacing the filtering system?

1. Map the stakeholders into the grid according to their relative power and their likely attitude (support or oppose) to the companys decision.
   • Look at Figure 1.4 on page 18 for an example.
2. Examine the stakeholder map. Do you see any likelihood of stakeholder coalitions?
   • Who will likely to form a coalition?
   • How powerful these coalitions will be?

1. If you were a decision maker for the company, what would you do? Would you proceed with the original plan? Why or why not? Or would you change your plan? Why and how?

• Explain the reasoning behind your answer.
• Keep your answer to the point and concise.