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can be described as using an organization's database of customers and potential customers to promote products or services that an organization offers. Database marketing Data
can be described as using an organization's database of customers and potential customers to promote products or services that an organization offers.
Database marketing
Data encapsulation
Data normalization
Database mining
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Spatial Databases A Tour
Authors: Shashi Shekhar, Sanjay Chawla
1st Edition
0130174807, 978-0130174802
