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Can Dior continue to balance the interest of its brand as high-end, heritage-driven luxury, while simultaneously engaging younger consumers in China? What are the central
Can Dior continue to balance the interest of its brand as high-end, heritage-driven luxury, while simultaneously engaging younger consumers in China? What are the central issues? Identify all the viable solutions and justify the solutions and what are the pro's and con's ? Determine an action plan and break it down into specific steps within a timeframe.
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