Can I get help answering these questions please?? They must be very detailed please. Thank you!

What does the concept of goodwill represent? Why do we record it?

Do you think intangible asset balances can be manipulated to benefit a company? How? Why would someone want to manipulate these balances, if they can?

What does market capitalization tell you about a business? How does it compare to the book value of a business?

When can research and development be capitalized? When cant it be capitalized? Why do you think there is a difference?