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7. All of the following are examples of brand development EXCEPT: a) line extensions b) brand extensions c) value extensions d) new brands 8. A version of an idea that can be placed into terms for consumers can be described as: a) idea generation b) concept development and testing c) idea screening d) test marketing 9. Products in the product life cycle: a) can live forever if managed effectively b) can maintain the maturity stage for a very long period c) can enter the decline stage and then cycle back to the growth stage d) all of the above 10. In the maturity stage sales will now: a) slow down or meet its peak b) begin to dip c) begin to increase d) be re-introduced to the market 11 A firm has the ability to obtain products that are new in this way: a) acquisition b) new product development efforts C) both A and B d) none of the above 12 Under departments will work closely, overlapping the steps in the product development to increase effectiveness and get things done more efficiently. a) concept development and testing by team-based new product development c) test marketing d) business analysis 13. A basic mode of expression that can exist in different areas can be described as: a) a style b) a fashion c) a fad d) a trend