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Can marketers create needs? Kotler states that ... needs are not created by advertising, but are a basic part of human make-up Do you
- "Can marketerscreateneeds?"
- Kotler states that "...needs are not created by advertising, but are a basic part of human make-up"
Do you agree with Kotler? Why or why not?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
