Question
Can opportunities and threats become new competitive advantages through internal disruption that takes advantage of competitor situations (i.e., outside-in thinking)?
Can opportunities and threats become new competitive advantages through internal disruption that takes advantage of competitor situations (i.e., outside-in thinking)?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
