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Can someone do part c and d Question 4 Vodafone is a well-known global telecommunications company. The value of the Vodafone brand was recently estimated
Can someone do part c and d
Question 4 Vodafone is a well-known global telecommunications company. The value of the Vodafone brand was recently estimated to be USD 27.3 billion by Brand Finance, a firm which specialises in the valuation of intangible assets. However, the Vodafone brand is not recognised by Vodafone in its IFRS statement of financial position. Required: a) Explain whether, in your view, the Vodafone brand meets the IFRS definition of intangible asset. 6 marks b) Discuss the possible accounting reasons why the Vodafone brand is not recognised in Vodafone's statement of financial position, and explain the related IFRS rules. 7 marks c) If the Vodafone brand was recognised in Vodafone's statement of financial position, under what circumstances could the brand be expensed in Vodafone's statement of comprehensive income, according to IFRS rules? Explain. 6 marks d) The Vodafone group spends a substantial amount of cash every year for marketing and advertising activities. Because such expenditure contributes to maintaining the value of the Vodafone brand, it could be argued that marketing and advertising expenditure should be capitalised on Vodafone's statement of financial position. Explain whether capitalisation of Vodafone's marketing and advertising expenditure is permitted by IFRS rules. 6 marks (Total - 25 marks) Question 4 Vodafone is a well-known global telecommunications company. The value of the Vodafone brand was recently estimated to be USD 27.3 billion by Brand Finance, a firm which specialises in the valuation of intangible assets. However, the Vodafone brand is not recognised by Vodafone in its IFRS statement of financial position. Required: a) Explain whether, in your view, the Vodafone brand meets the IFRS definition of intangible asset. 6 marks b) Discuss the possible accounting reasons why the Vodafone brand is not recognised in Vodafone's statement of financial position, and explain the related IFRS rules. 7 marks c) If the Vodafone brand was recognised in Vodafone's statement of financial position, under what circumstances could the brand be expensed in Vodafone's statement of comprehensive income, according to IFRS rules? Explain. 6 marks d) The Vodafone group spends a substantial amount of cash every year for marketing and advertising activities. Because such expenditure contributes to maintaining the value of the Vodafone brand, it could be argued that marketing and advertising expenditure should be capitalised on Vodafone's statement of financial position. Explain whether capitalisation of Vodafone's marketing and advertising expenditure is permitted by IFRS rules. 6 marks (Total - 25 marks)Step by Step Solution
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