can someone explain what the second bullet means and a example ? this is for a case study

You MUST include citation from the case/article. THIS IS THE MOST SUBSTANTIVE SECTION OF THE PAPER. The main focus of this section is to integrate the course concepts within the context of the business scenario(s) presented in the assigned case. Consider the influence of both internal and external environments as you analyze th topics / issues in relation to your research findings. Identify, explain and integrate the relevant concepts that are applicable to the case/scenario. Case Analysis Paper