Question
Can Someone HELP me answering this question for my Marketing class please? Minnetonka, Inc., is a relatively small firm that pioneered the development of consumer
Can Someone HELP me answering this question for my Marketing class please?
Minnetonka, Inc., is a relatively small firm that pioneered the development of consumer health and beauty products, such as Softsoap and Check-Up plaque-fighting toothpaste. What potential advantages does being the pioneer in new product-markets provide a firm such as Minnetonka in an industry dominated by giants such as Procter & Gamble and Colgate-Palmolive?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
