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Submission of a Case Analysis is required for successful completion of this course. This is an individual assignment and will be run through Turnitin.

Read ALL of the material on this page and in this Module thoroughly before you begin.

Purpose of the Assignment

The purpose of the case analysis is to present you with a typical scenario you will likely encounter in business at some point in your early career. And, this is an opportunity to let you apply the concepts you've learned in class and from the book as well as some of your other classes to analyze the issues facing a specific company (or person).

Importantly, the work you do here will be used to inform the next two C-Level Communications assignments (Presentation and Briefing).

Your Assignment

Using the provided SMB Case material plus additional information that you have researched, write a Case Analysis that provides a solidly considered IT/IS digital transformation strategy recommendation to Janice (Senior Director of IT) that will help accelerate the growth of the business by improving the efficiency and effectiveness of marketing, sales, inventory and accounting functions.

NB: As with all business writing, assume other people in the organization not directly addressed on the cover page may read your analysis. Be very careful what you say and how you say it. In this instance, assume all the senior executives will read your analysis.

Remember, you are an employee of the company in the case and are writing this analysis for Janice (not me) and the other executives of the company will read it. You are not a student writing a class paper/report.

As you consider the elements of the case, think about the implications of the Enhanced Leavitts Diamond Model covered in class. This is your tool to make sure all relevant bases/topics are covered appropriately.

Note: The market opportunity is good so there is growing competition in the region from other larger, more technically savvy companies. You may want to do a little research to see what other industrial distributors are doing to stay competitive.

Note: Liberal use of tables, charts and diagrams is highly recommended. Any financial information related to your implementation must be in table format. Do not embed detailed financial information (e.g. costs and budgets) into sentences.

Specific Questions to Be Considered

There are several questions that you must consider in your analysis. [Note: At some point early in your thinking about the case, you should consider which digital transformation design choice company should use: automate, informate, transform (re-engineer) or paradigm shift. Look for best-in-class examples that support your choice.]

Please answer the following questions in the order given based upon your digital transformation design choice. Please restate the questions as a 4 to 5-word header as a statement (not a question):

1. Areas to Consider: Cover the four main areas* in the exact following order:
   1. Process (Put your quantified benefits here)
   2. Technology (Software, Hardware, Data, Supporting Infrastructure) [Note: A case specific infrastructure diagram is absolutely required!]
   3. People
   4. Structure
2. High-level Budget for the implementation (presented in a table). Cite your sources.
3. Timeline for the Implementation.
4. What will the most difficult implementation task be?
5. What are the top 3 risks of your IT/IS digital transformation strategy recommendation? How will you mitigate them? Do your research to discover what the experts say about digital transformation/business process redesign success/failure. And, remember, if you highlight a Risk you must always immediately propose a Solution to mitigate the Risk.

*Note: Please use as the section main head Areas to Consider and use Process, Structure, etc. as sub headers. Do the same for the Technology elements.